Back to Business Initiative: webinar to address franchise industry in Morocco
May 18, 2021
The European Bank for Reconstruction and Development (EBRD) is organizing, in partnership with the European Union in Morocco under the Team Europe umbrella, the seventh workshop of the “Back To Business” initiative on the theme “The Franchise Industry in Morocco: Post Covid-19 Challenges and Opportunities”, on Tuesday 18 May at 4 p.m.
The workshop aims to analyse the state of the franchise industry in Morocco and internationally, to identify the obstacles to the development of this growth strategy, to identify the means to improve the competitiveness of Moroccan companies wishing to use franchise as a development tool and, finally, to make concrete recommendations to advance the franchise industry in Morocco.
This event will bring together national and international experts, representatives of international institutions and franchisors and franchisees from various sectors.
The “Back To Business” initiative aims to provide Moroccan companies impacted by the crisis with concrete, operational and directly applicable solutions on the ground.