Campaign launched to break down prejudice against migrants

June 21, 2017
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A campaign has been launched in Morocco to promote a more positive image of migrants by breaking down prejudice and stereotypes, as part of a project supported by the European Union.

The ‘Migrants #B7al b7Al’ will involve advocates from the world of sport, music and the arts, including singer Malik Diop and judoka Asmaa Niang, who will share their personal experience of migration and integration.

The Media Campaign will last 3 months, and will take place mainly on social networks, especially on the B7al b7al Facebook page.

The project ‘Operation Al Wassit’ is funded by the European Union and aims to strengthen the role of civil society in promoting the rights of migrants, especially through training, awareness and advocacy. The project aims to facilitate the integration of migrants in public services and more generally in Moroccan society, fight against xenophobia, and works to facilitate mutual understanding between populations.


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Press release

B7al b7al Facebook page

EU Delegation Morocco

Countries covered:

  • Morocco