“Eco-innovators On Board”, a new media campaign to boost innovative start-ups acting on Textile and Clothing sustainability
March 30, 2023
The STAND Up! partnership is launching “Eco-innovators On Board | Mapping new routes in Textile & Clothing sustainability”, a multi-media campaign to be deployed at local, national and regional levels. The campaign launches on the first International Day of Zero Waste on 30 March and will run in parallel with the implementation of the final phase of the STAND Up! project itself, until its completion in autumn 2023.
The campaign’s main objective is to engage a wider network of fashion and textile stakeholders, start-ups and the general public to spotlight the seminal importance of innovative entrepreneurialism to drive positive environmental and social change in the clothing and textile sectors.
The ‘Eco-innovators on board’ campaign will conduct a people-centred communication approach focusing on the sustainable business models implemented and the innovative good practices proposed by Mediterranean start-ups. These initiatives rely on the freshness and energy of the young entrepreneurs involved to present their ideas, achievements and goals as well as the business opportunities that the ongoing green evolution is generating.