The 12 messages of the Waai campaign (Mahmoud Abdelmageed)

April 30, 2023
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In Egypt, a massive awareness campaign “Waai Programme for Community Development”. WAAI ( وعي ) was launched by the Ministry of Social Solidarity (MoSS) in collaboration with the EU and the UNDP.
Twelve priority issues are central to the campaign and communicated as its key messages to its core targets: women and vulnerable groups. Some of those priorities include: economic empowerment, education and literacy, citizenship, illegal immigration, maternal and child health, population growth, harmful practices including female genital mutilation, child marriage, anti-drug trafficking.
“The EU is proud to support the Egyptian Government efforts under The Waai Programme to prevent and eliminate all forms of violence against girls and women” (Christian Berger EU Ambassador to Egypt). EU funded programmes support a wide range of areas including access to education, school feeding, child protection and development, street children, and girls’ empowerment, and protection from child marriage, female genital mutilation among other issues. In this last episode of #SheTalks, host Mahmoud Abdelmageed, discusses the major impacts of this national campaign with UNDP program Assistant and Director of Social Inclusion and Local Development Programs Dr. Heba Wafa.

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