The first advocacy campaign coached by Med Dialogue which focuses on access to health and public information on health, has been designed as an online campaign in light of the current COVID-19 emergency related restrictions.
The overall goal of the advocacy campaign is to enhance the provision of accurate and transparent information about COVID-19 statistics and prevention measures, particularly via media, to support the health of the population and help ending the pandemic. Its core message is that ‘ensuring free circulation of accurate public health information is essential to fighting the COVID-19 pandemic and keeping governments accountable for their citizens’ rights to health’.
To create awareness, spread the message, widen the outreach of the campaign, and engage supporters, a social media campaign is designed to target selected audiences with relevant materials. Additionally, media work on European online magazines will spread the outputs of the campaign among the European public and civil society networks.
Med Dialogue for Rights and Equality is an EU-funded Technical Assistance Programme with the overall objective to strengthen the role of CSOs active at the regional scale, in building sustainable development, regional cohesion and resilience, as well as in influencing policy-making in the Southern Neighbourhood and the Euro-Mediterranean Space. ‘Mobilising local communities on regional issues of common concerns to influence the agenda of public decision-makers and regional institutions, and involve CSOs in emerging regional agendas and thematic dialogues’ is its core attribute.
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