CLUSTERATLAS4MED project launched in Tunisia

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CLUSTERATLAS4MED project launched in Tunisia

January 22, 2026

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The Chambre de Commerce et d’Industrie du Cap Bon (Tunisia) launched the CLUSTERATLAS4MED project, bringing together key economic, institutional, and civil society actors to drive rural development. The project thrives through collaboration between public and private sectors and local actors in rural tourism and related industries. By involving regional partners from the start, solutions are tailored to local realities, turning stakeholders into co-creators of value and enhancing the competitiveness of SMEs in rural tourism.

The meeting showcased the vital contributions of incubators, economic operators, and training consultants. Their insights ensure that the project meets the specific needs of Tunisian entrepreneurs. Incubators stressed local support, while training consultants focused on skills transfer for local trades and ecotourism. This approach guarantees that tools such as Rural Labs are fully aligned with the region’s socio-economic context. The event was reinforced by strategic institutional backing:

Data as a strategic tool: Tunisia’s Ministry of Tourism emphasized the importance of converting benchmarking survey results into actionable digital indicators, enabling precise investment decisions and turning data into an economic asset.
Ensuring continuity: the Tunisian National Office of Tourism (ONTT) stressed the importance of long-term sustainability. Involving economic operators from the design phase ensures that services are supported by both local stakeholders and the private sector, securing lasting impact.

At the close of the Info Day, Chambre de Commerce et d’Industrie du Cap Bon reaffirmed its commitment to making CLUSTERATLAS4MED a driver of sustainable growth. The project aligns with national strategies promoted by the Ministry of Tourism and ONTT. By combining digital intelligence, skills development, and sustainability, the initiative positions Tunisia — and Cap Bon in particular — as a laboratory of excellence for the future of rural tourism.