In the dynamic landscape of business development, the Business Development Center (BDC) stands as a beacon of innovation and sustainability. Partnered with MedWaves within the framework of the SwitchMed green initiative funded by the EU, and serving as the lead partner in Jordan, BDC actively implements and shapes the future of sustainable businesses in the region with Syrian Refugees.

At the core of BDC’s impactful initiatives lies its collaboration with SwitchMed, a pioneering green project to nurturing green entrepreneurship across the Mediterranean region. BDC’s role as the leading implementing partner in Jordan has facilitated the seamless integration of SwitchMed’s expertise into the local business ecosystem

One noteworthy endeavor is the Green Training of Trainers (TOT) program conducted by BDC in collaboration with SwitchMed in November 2023. This transformative initiative aims to qualify a cadre of skilled green trainers who will play a pivotal role in disseminating SwitchMed’s innovative methodologies.

These certified trainers are not only equipped to impart knowledge but are set to become the vital in training aspiring green entrepreneurs. Their expertise will find application in the Green Innovation project, an EU-funded initiative led by BDC and a consortium of partners.

The Green Innovation project represents a consolidation of the impactful partnership between BDC and SwitchMed. This EU-funded initiative targets the development of sustainable businesses, with a particular focus on Syrian refugees. Through the project, BDC aims to apply SwitchMed’s methodologies, including the Green Business Canvas—a tool designed to guide entrepreneurs in developing sustainable and environmentally conscious business models.