At the CREACT4MED Closing Event: Forging Future Paths for Creativity and Culture held on the 10th and 11th July 2024 in Barcelona, Prof. Rym Ayadi, President and Founder of EMEA and Director of CREACT4MED and Maria Ruiz de Cossio, CREACT4MED Coordinator and Senior Project Manager at EMEA, launched the Alliance for the Creative Mediterranean: Fueling Ventures and Bridging Cultures.

This Alliance has the overall objective of fostering a vibrant ecosystem of cultural and creative entrepreneurship in the Mediterranean region, building on the key impacts and achievements made throughout the CREACT4MED project, and continuing to engage and build the CCI community. The Alliance is guided by 5 key principles:

1. Empower Creativity: We pledge to unleash the creative potential of individuals and communities across the Mediterranean
2. Cultivate Collaboration: We will foster collaboration and partnership among artists, creators, entrepreneurs, and cultural institutions, recognizing that collective action is essential for meaningful impact.
3. Celebrate Diversity: We celebrate the diversity of cultures, languages, and traditions that define the Mediterranean region. We commit to promoting cultural exchange, dialogue, social inclusion, and mutual respect as pillars of our alliance.
4. Drive Innovation: We will promote innovation, leveraging technology, and new methodologies to catalyze growth and unlock new opportunities for creative entrepreneurs.
5. Promote Planetary Well-being: We are committed to promoting human development, sustainable practices and responsible entrepreneurship, ensuring that our ventures contribute to the long-term prosperity and well-being of our communities and the natural environment.

The Alliance has 9 founding members:

• Euro-Mediterranean Economists Association (co-ordinator)
• Culture Funding Watch
• The Union for the Mediterranean
• The European Institute of the Mediterranean
• The Sonophilia Foundation
• RedStart Tunisia
• INCO Group
• Visa for Music
• Creative Summit

The members of the Alliance will work on 3 key pillars: Knowledge Sharing, Capacity Building, and Advocacy.