ANIMA and Provence Promotion, the economic attraction agency of the Aix-Marseille-Provence metropolis and the Arles region, have signed a partnership agreement for the year 2021. Their common objective is to accompany innovators and entrepreneurs from North Africa and the Middle East with strong potential, interested in addressing the French and European market from Provence.

On Tuesday 23 March 2021, between 8:30 and 11:00 am, the joint organisation of a webinar on the opportunities offered by Aix-Marseille to growing start-ups in the Southern Mediterranean will mark the first stage of this collaboration. The event, “Soft Land in Provence“, will bring together several of the region’s incubators and accelerators, including Accélérateur M, Marseille Innovation, the Cleantech incubator at the Technopôle de l’Arbois, Factory 319, Inco, Zebox, and the Belle de Mai Incubator, which will present their programmes and reception facilities.

With the initiative THE NEXT SOCIETY, supported by the European Union, ANIMA has followed more than 150 start-ups in their development and internationalisation phase over the past 3 years. For its part, Provence Promotion, with its “Start in Provence” programme, helps innovative companies to find solutions for setting up in the Aix-Marseille area.

Through its Cross landing Mediterranean scheme, ANIMA will be able to subsidise short exploratory missions in Provence for entrepreneurs from 7 Mediterranean countries (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine, Tunisia). Provence Promotion, thanks to its knowledge of the ecosystems, will ensure contact with host structures and will be an operational guide to answer all real estate, financial and mobility questions related to a project to set up in Aix-Marseille-Provence.

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Press release