Eco-innovative technologies from the EU were presented to Moroccan businesses at a B2B event organised in Casablanca by the EU-funded SwitchMed programme.  The technologies could help the Moroccan industry to embrace new and more environmentally friendly production techniques – an investment where serious returns for the businesses and the environment are to be made.  

Stakeholders from the Moroccan industry had the opportunity to meet 17 European businesses, introducing EU funded eco-innovations during the SwitchMed B2B event.  The eco-innovative solutions, deriving from the framework of EU´s Eco-Innovation and Life programme, had been carefully selected to match the needs and characteristics of the Moroccan manufacturing sector for maximum effect.

“Eco innovative solutions do not only help business to better save resources, they also represent a paradigm shift, as well as a huge, hidden, business opportunity that will unlock new ways to make and export clean products around the globe, and create innovative businesses that are more sustainable and competitive in the long run “, Raul de Luzenberger, Deputy Head of EU Delegation in Morocco.

During the event Moroccan SMEs and industry stakeholders were able to enter in 70 business consultations with the businesses from the EU, exploring new technology solutions for their operations that could help them save costs while at the same time generate more revenues out of their production. The SwitchMed B2B event has to date been held in Lebanon, Tunisia and Morocco, and has generated over 200 business contacts between local industries and EU eco-innovation providers. 

This B2B event was to a large degree complementary to the activities carried out under the MED TEST II project in the framework of the SwitchMed programme, which seeks to establish new resource efficient production patterns in the Southern Mediterranean that could help industries to operate at a lower cost for the business and the environment.

The next SwitchMed B2B event will be take place on 27 February in Cairo.

The SwitchMed sustainable consumption and production programme aims to promote a switch by the Mediterranean economies towards sustainable consumption and production patterns and green economy, including low-emission development, through demonstration and dissemination of methods that improve resource and energy efficiency. It also seeks to minimise the environmental impacts associated with the life cycle of products and services and, where possible, to promote renewable energy.

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