Every year governments, international organisations, and civil society associations produce communications campaigns designed to affect numerous facets of migration. Despite their increasing ubiquity, resources, and—possibly—impact, as well as their profound scientific relevance, such campaigns remain understudied, and existing practice and research is disjointed across various sectors and disciplines.
As such, policymakers wishing to design migration communication campaigns (MCCs) have no central pool of experience or expertise to draw upon. This report takes three steps to overcoming this shortcoming by proposing and starting a unified, interdisciplinary practitioner and research agenda on migration communication campaigns (MCCs)