The EU’s first Arabic speaking regional media officer for the Middle East and North Africa (MENA) takes office today. Luis Miguel Bueno, an Arabic speaking European diplomat, will be based in Beirut, Lebanon. His role will be to communicate EU priorities, policies, positions and projects, which are of interest to the MENA region, in close engagement and interaction with the local and pan-Arabic media based in and focused on the region.
This appointment puts into practice the commitment to engage more with the Arab world, both on topics relevant to the region but also on other global issues such as the coronavirus pandemic and climate change, as recently highlighted by the High Representative of the European Union for Foreign Affairs and Security Policy Josep Borrell.
The new appointment should help extend the EU message in the local language to an ever wider audience in a neighbouring region of key strategic interest. This media engagement is being formally launched today with the Twitter account @EUinArabic. Over the next few weeks, Mr Bueno will focus on social media engagement with audiences in the Arab world through this Twitter account, before widening his tasks to regional media engagement and other social media platforms too.
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