With over 500 million potential consumers, developments in the EU Single Market, such as the new EU green label framework for products, will become decisive for producers – including those in the Moroccan export industry. As part of its objective of facilitating the switch to a greener economy, the EU-funded SwitchMed project has been working with UNIDO to prepare Moroccan industries for this development.

As part of the SwitchMed programme, UNIDO organised in Rabat on 18-20 July a series of information and training days on the new EU Product Environmental Footprint (PEF) framework, attracting over 100 interested stakeholders from the Moroccan export industry, academia, government institutions and industrial federations.

Together with companies from important Moroccan export manufacturing sectors (textile, car, paper, olive oil), UNIDO will proceed with a pilot study that will measure the impacts on participating companies of the EU PEF methodology as developed so far, with findings providing a feedback to the EU in the final revision phase of the methodology.

The introduction of the PEF methodology for Moroccan companies also enables producers to compete on what needs to be improved in order to reach a similar competitiveness compared to European companies.

The EU common label and methodology for green products will enable exporters to maintain a competitive advantage on the European Single Market and to communicate this consistently to the market on same and equal terms as European companies over one label.

The SwitchMed sustainable consumption and production programme aims to promote a switch by the Mediterranean economies towards sustainable consumption and production patterns and green economy, including low-emission development, through demonstration and dissemination of methods that improve resource and energy efficiency. It also seeks to minimise the environmental impacts associated with the life cycle of products and services and, where possible, to promote renewable energy.

Read more

Press release

SwitchMed website