The MEDUSA project partners from Catalonia, Jordan, Lebanon, Puglia and Tunisia participated in the Adventure Travel World Summit 2022, which was held at the Lugano Arts and Culture Center in Lugano Switzerland from October 3rd until 6th 2022.
ATWS 2022 was the opportunity to lunch the MEDITERRANEAN ADVENTURE Initiative elaborated and created by the MEDUSA project and showcase its treasures, to promote Adventure and Soft Tourism in the Mediterranean to the influential adventure travel decision-makers, to advance the project’s knowledge of adventure travel trends and last but not least to announce the launch of “Mediterranean Adventures” online platform and encourage registration to FAM trips in the 5 countries Catalonia, Jordan, Lebanon, Puglia and Tunisia.
Mediterranean Adventures platform promotes adventure activities and experiences. It aims to increase the visibility and attractiveness of less-known regions reflecting the authenticity, natural and cultural highlights of Catalonia, Jordan, Lebanon, Puglia and Tunisia and to increase international tourist arrivals in the participating destinations.