Last March 2023, the city of Aqaba (Jordan) welcomed stakeholders of the organic agriculture sector from across the Mediterranean. Among the many activities that took place during a week-long event, there was a Living Lab open to representatives from both the public and the private sector. The 40 participants were divided into groups for a workshop meant to collect their insights on:
The different stakeholders came from Jordan, Lebanon, Greece, Spain, and Italy. Therefore, using a workshop methodology was a good way to enhance cross-border cooperation.
All participants agreed that being organic is not an option, it’s a must: offering healthy products is a responsibility. That’s why it should be embedded at a strategic level in all companies.