Financial inclusion is commonly defined as the proportion of individuals and firms that use financial services. It refers to a state in which all working age adults have effective access to convenient and responsible services delivery at affordable and sustainable cost to customers, including credit, savings, payments and insurance from formal providers.

The global objective of this call for proposals is: expand access to financial services especially for rural and low-income women, men, youth and micro-entrepreneurs in the Hashemite Kingdom of Jordan.

The specific objectives of this call for proposals are: improve digital finance and sustainable finance competences as well as competences relevant for financial resilience. Support for financial inclusion, including access, use and quality of services. This also includes digital payments, personal financial management, digital financial literacy tools, digital savings products and services, digital banking, alternative digital finance and credit.

The priorities of this call for proposals is/are:

1. Improved access to information to citizens on the different types of financial products available at different financial institutions;
2. Increased financial competencies and business plan development skills of targeted groups, including women entrepreneurs in rural areas and women-owned and -led businesses to be “bankable”;
3. Awareness raising and advocacy at Micro-Finance Institutions (MFIs) to expand their lending schemes; and
4. Enhanced role of civil society, including organisations addressing gender equality, the rights of marginalised groups promoting financial inclusion.