This brief focuses on the contribution of GreenTech start-ups to sustainable economic development in South Med countries. It provides an overview of the current opportunities for environmental innovations in South Med countries and the corresponding role of public policy. Then it explores the main refraining obstacles highlighting the experience of three start-ups from Lebanon, Jordan, and Tunisia working in the GreenTech field with a focus on waste and water management and apparel industries, main drivers of their growth, and challenges they are facing.
Finally, it concludes with some recommendations to improve the existing public policy in order to foster GreenTech start-ups. Among the latter the brief is focused on the creation of an environmentally-friendly ecosystem with legal, financial and educational support.
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