Two Lebanese architects are bringing the magic of LEGO bricks back to the table with their innovative business of custom-made furniture, MODEO.

A modular furniture platform driven by a user-friendly mobile application, MODEO allows customers to design and configure their own furniture according to their tastes, needs and budget. “Our goal is to provide a smart and sustainable alternative to traditional furniture,” says Aline, who points out that “whatever your starting point is, you can always start small and expand as your needs and budget grow.”

With just a few simple drag-and-drop actions, users can create their dream furniture pieces and visualise them in their spaces using Augmented Reality. Once satisfied with the design, customers can order the modular parts, which easily snap together without the need for screws or tools, making assembly a breeze.

“This idea actually came from our own struggle while trying to furnish our home. We were either faced with very costly items, time-wasting search or the headache of building something with our own hammer and screws,” Aline recalls.

Launched four years ago, MODEO suffered a number of setbacks caused by the Lebanese crisis and the COVID-19 pandemic. But thanks to the support of the EU-funded Women Economic Empowerment for Lebanon (WEEL) project, they managed to transition from slow on-demand production to efficient batch creation.

“WEEL gave us the boost we needed to move forward. It allowed us to rethink our manufacturing process and also focus on sustainability, ultimately benefiting both our customers and the environment.” By replacing imported metal with locally sourced recycled plastics, MODEO products not only became more affordable but also lighter, enabling faster delivery times.

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