The Chanouf family farm has been around for decades. Its original activity centred on growing pear and olive trees. However, following a trip to China, the Chanouf family developed a new activity after discovering a new type of charcoal made from wood waste. The Chanouf farm is located in the north of Tunisia, in a farming area which produces a lot of bio-waste. Conscious of the risk of using firewood, one of the main contributors to deforestation, in the waste management process, Radhouan Ayadi and his family therefore decided to add an agroforestry waste recycling unit to the Chanouf farm, thereby creating the company Chanouf Farm-Biofire in 2015. Through an agreement with the region’s farmers who supply waste to Chanouf Farm-Biofire, the farm uses flammable coal briquettes, wood charcoal and tar to produce a pine tar made entirely from plants. The company has even set up a research unit.

Since the launch of Chanouf Farm-Biofire, Radhouan has continued to defend this ecological and economical alternative, which is environmentally friendly and does not contribute to the large-scale deforestation which causes natural catastrophes. It has been a true success, and today the company exports its products abroad, particularly in Italy. The recycling unit currently employs twelve people. As a result of this new activity, the Chanouf farm has been able to diversify its financial resources as well as ensuring economic stability for the family business outside of harvesting periods.


The SwitchMed initiative is funded by the European Union. Its activities benefit 8 countries in the Southern Mediterranean: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine and Tunisia. Through policy development, demonstration activities and networking opportunities, SwitchMed supports and connects stakeholders to scale-up eco and social innovations. The programme supports policy makers, eco-innovative small and medium sized enterprises, industries, start-ups and entrepreneurs in the Southern Mediterranean countries, which have identified job creation and natural resource protection as priority issues that also contribute to their economic stability.

The Switchers

The Switchers is a community of inspiring green entrepreneurs and changemakers in the Mediterranean region. It is also a place where entrepreneurs that share a common passion for the environment can meet. Switchers are green and circular businesses implementing eco-innovative solutions that contribute to sustainable and fair consumption and production models. They are active in a variety of fields, such as sustainable farming, green construction, sustainable textiles and cosmetics, eco-tourism, renewable energy, or waste management.

#EyesOnGreen (2021)

To celebrate the World Environment Day in 2021, the European Commission’s Directorate-General for Neighbourhood and Enlargement Negotiations (DG NEAR), the EU Neighbours South regional communication programme, and the SwitchMed initiative teamed up for the launch of the regional competition EYES ON GREEN. The competition covered 7 countries of the Southern Neighbourhood region: Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine, and Tunisia. The online ...

Employment & Entrepreneurship