The CROSSDEV team from project partner JUST – the Jordan University of Science and Technology – organised a training aimed at empowering locals and giving them the right abilities to welcome future tourists and create the most suitable and appealing tourism experience.
The 17-days intensive training started this December at the Umm Qais archaeological site and involved small and medium sized entrepreneurs. The trainings focused on management, finance, marketing, digitalisation of services, quality assurance, photography, interior design, and communication skills.
In addition to practical work and field visits, supported by experts in each field, the participants also got in touch with home-based and local community-based innovative businesses and initiatives, ranging from hotels, kitchens, adventure trails, agriculture, handicrafts and many other outstanding projects.
CROSSDEV – Cultural Routes for Sustainable Social and economic Development in Mediterranean – is funded by the European Union through the ENI CBC MED Programme and contributes to the socio-economic development of the target areas using sustainable tourism as the mail tool.
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