Let the “GAIMS” begin: retooling tourism in the Mediterranean region

January 8, 2020
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The American University of Beirut and its partners in the MED GAIMS (MED GAmifIcation for Memorable tourist experienceS) project from four countries, Lebanon, Jordan, Spain, and Italy have met in Villanova, Spain to kick-off the project.

The MED GAIMS is an EU funded (€2.3 million) project under the ENI CBC Med Programme for cross-border cooperation in the Mediterranean area. The project aims to revamp tourism in the region by shifting the paradigm of tourism to an active interaction rather than a passive one. This will be achieved via employing experience design through the context of gamification. Game mechanics will be utilized to highlight a novel story telling approach in tourism. This will expand to an experience that will not only serve to enhance the tourism experience, but also to increase the influx of tourists to less known sites. This project is gearing up to be a grass roots movement that engages the local community to become developers rather than users of the project outcome.

The project has held its first technical seminar on experiential tourism in Neapolis. Experts in gamification of tourism gave workshops and shared their experiences on creating memorable experiences.


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Press release

ENI CBC Med – Cooperating across borders in the Mediterranean

Countries covered:

  • Jordan
  • Lebanon