The European Bank for Reconstruction and Development (EBRD), together with the European Union, is stepping up efforts to support small and medium-sized enterprises managed and owned by businesswomen in Morocco, in the face of the coronavirus pandemic.
More than 20 women entrepreneurs, who are participating in the Women in Business programme, are taking part in a series of online training sessions launched by the EBRD with support from the EU through its Initiative for Financial Inclusion. The Initiative provides financial support to micro, small and medium-sized enterprises, including innovative start-ups, in the EU Neighbourhood South.
As a response to the need to adapt to remote working, the training focuses on digital marketing, online presence and exposure. The programme includes crisis management and innovative marketing. It will equip participants with tools to build a communication strategy reflecting the challenges during this crisis period and prepare for the aftermath. Businesswomen in Morocco will also be able to take part in a tailored online mentoring programme.
The EBRD launched the Women in Business programme in Morocco in 2018.
Morocco is a founding member of the EBRD and became a country of operations in 2012. To date, the Bank has invested over €2 billion in the country through 60 projects.