A passion for fashion: meet Dina, a Jordanian designer building her collection with EU support

August 11, 2017
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Dina’s job is to connect international designers with local Jordanian designers and manufacturing companies so that they can collaborate… and thanks to EU support it’s working, bringing Creative Jordan’s designs to major world fashion events. Her story is told in the latest EU Neighbours South video, showing how the EU invests in young and innovative minds to build a brighter future in the Mediterranean.

Dina’s fashion label Jo! has received support from Creative Jordan, part of a bigger project called Creative Mediterranean, funded by the EU to support culture and creativity among young people, fostering innovation for economic growth.

The video is the first of nine interviews presenting the testimonies of young people in the Southern Mediterranean who have benefited from EU projects.

The videos are released on the EU Neighbours South Facebook page, or can be seen on the project’s YouTube channel.

They are part of the #EU4YOUTH social media driven campaign (Facebook, Twitter) aimed at raising awareness of EU-funded youth initiatives in the EU Southern Neighbourhood countries: Algeria, Egypt, Jordan, Lebanon, Libya, Morocco, Palestine and Tunisia. The campaign targets one million young people in the age group 18-35 in the EU Southern Neighbourhood countries.


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Watch the video

EU Neighbours South Facebook page

EU4Youth video series on YouTube

Creative Mediterranean

Countries covered:

  • Jordan