The EU-funded SwitchMed programme is holding a business networking event today in Casablanca, Morocco, implemented by the United Nation Industrial Development Organization (UNIDO), to connect EU Eco-Innovation technologies, developed in the framework of EU´s Eco-Innovation and Life programme, to businesses of the Southern Mediterranean region.
The objective of the BtoB event is to strengthen the internationalisation of start-ups and SMEs in the Southern Mediterranean region by promoting the transfer of EU Eco-Innovative technologies and the creation of joint ventures, to improve their ability to achieve common competitive advantages in innovation, greening and resource efficiency. It connects European holders of Eco-Innovations and interested Moroccan companies projects for commercial collaborations and / or industrial partnerships.
The SwitchMed sustainable consumption and production programme aims to promote a switch by the Mediterranean economies towards sustainable consumption and production patterns and green economy, including low-emission development, through demonstration and dissemination of methods that improve resource and energy efficiency. It also seeks to minimise the environmental impacts associated with the life cycle of products and services and, where possible, to promote renewable energy.
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