A new sustainable tourism association was recently born in Umm Qais, northern Jordan, thanks to the collaboration between the EU-funded CROSSDEV project and local women involved in tourism-related businesses.
Started as a simple group of women networking to ensure the best experience to tourists visiting the area, the “Umm Qais Women Tourism Association” is now a legal body, also thanks to the support of the CROSSDEV team from the Jordan University of Science and Technology.
While at the beginning the women were working separately, each one providing their own service to local and international tourists, CROSSDEV helped them build a network to work together as to offer a wholesome experience to tourists. Eventually, this meant the opportunity to take their businesses to the next level.
CROSSDEV provided trainings and advice and worked with the local women of Umm Qais to establish periodic gatherings to identify specific goals to develop tourism services as a community. The project also helped to identify and meet the needs for the group to take legal status so to be able to deal with local and international organisations interested in sustainable tourism in the Umm Qais area.