The EU-funded project, which also benefits from a financial contribution of the Italian Agency for Development Cooperation and which is implemented by the United Nations Industrial Development Organization (UNIDO), aims at supporting selected cluster initiatives in cultural and creative industries (CCIs) in the Southern Mediterranean that have the potential to contribute to sustainable and inclusive economic growth.
Countries covered: Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine, Tunisia.
This UfM-labelled project seeks to:
– Cluster development activities including: establishment of a governance structure for the cluster; recruitment of a cluster development agent which leads new common projects for cluster members.
– Product development activities including: diagnostic of product development processes; organization of design workshops for the creation of new collections combining design and traditional heritage.
– Access to market activities including: development of marketing and branding strategies for the new collections created; participation to local and international trade-fairs; development of B2B linkages with local and international buyers.
– Capacity building activities for support institutions including: establishment of Creative Hubs- platforms that offers services and spaces to the creative sector actors from designers to craftsmen and factories, in order to diffuse design knowledge and culture and improve creativity- in the partner countries in collaboration with partner institutions.
– Dissemination and replication activities including: training of local public institutions in cluster policy development; development of a vast communication strategy through social media and press relations; presentation of the project methodology in high-level events; organization of a high-level regional conference in Algeria on “Creativity, Jobs and Local Economic Development”.
Implementing partner: UNIDO.