The EU funded EUROMED Invest produced a Business Guide that helps foreign investors and guide them on how to invest in the Southern Mediterranean region.
Overview of business opportunities, examples of projects implemented by foreign operators and main business events in Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine and Tunisia have been taking into consideration in this Guide to speed up investment opportunities.
Designed as a toolbox, this guide focuses on five key sectors analysed through a regional overview and 8 national mappings detailing opportunities and useful contacts.
Why invest in the Mediterranean? The EUROMED Invest Business Guide screens 5 strategic sectors
The South of the Mediterranean has major assets to strengthen its agrifood sector and attract foreign operators: a wide range of agro-climatic conditions allowing diversified productions, competitive labour, local and regional opportunities to export, strong political will to develop the sector and help it move upmarket and additionally excellent culinary reputation with iconic local products of the Mediterranean diet, for which there is growing international and internal demand. The EUROMED Invest Business Guide highlights the niches and priority sectors in each country of the region.
Renewable energy is still little used while European countries and their neighbours from the southern and eastern shores of the Mediterranean together represent 17 of the 40 most attractive countries for the renewable energy sector according to the Renewable Energy Country Attractiveness Index established late 2016 by EY. MED countries have adopted ambitious objectives for 2030 and the conditions are right for the take-off of the sector, primarily for solar and wind power.
Cultural and Creative Industries
Cultural and Creative Industries (CCIs), which are central to European economy and competitiveness and amount to over 4% of the European Union’s GDP, are growing fast in the Mediterranean. MED countries have strong assets: rich and still undervalued cultural heritage, youth and emerging middle class that are hungry for culture, gradual opening of the audio-visual sector, development of telecom infrastructure, and stimulation of artistic production related to Arab springs.
Southern Mediterranean countries offer a tremendous potential for tourism development: the number of visits has quadrupled between 1990 and 2010, record year with more than 50 million visitors received mostly by Egypt, Morocco, Syria, Tunisia and Jordan. The revolutions of 2011 have stopped this increase, but fundamentals remain strong. In the medium term, the challenge lies in building a new model of tourism, which would allow providing visitors with a quality of stay that corresponds to the riches of the region.
Transport and Logistics
MED countries are located on the main global transport routes, in between Europe, Africa, the Middle East and Asia via the Suez Canal. They offer operators transport and logistics markets with strong growth potential due to their national dynamics of economic diversification, export increase and domestic demand growth, as well as their competitive and skilled human resources.
The EUROMED Invest Business Guide was released in December 2017 in the framework of the EUROMED Invest Business Intelligence which is co-funded by the European Union.