Every year in September, the EU organises an ocean-activism and awareness-raising campaign -#EUBeachCleanup- featuring events across the world. In 2019, over 40,000 volunteers were mobilised in nearly 80 countries. Across social media, the campaign has had huge impact, reaching millions with its positive message of change for sustainability. Partnering with the United Nations and the bluest of friends, the Smurfs, the EU strongly believes that we can all make a real difference for our blue planet, taking responsible action as individuals and collectively.
For the 2020 edition, the EU is calling for more localised engagement, as group actions may pose risks to public health. Under the headline “our ocean starts with you”, the EU invites you to take up its challenge: reduce your water consumption, shop for less packaging, sort your rubbish… You literally can “clean the beach from home”! Follow the hashtag #EUBeachCleanup or the EU’s social media accounts and stay tuned for the challenges.
Where possible, local #EUBeachCleanup events will be organised in September, applying all necessary safety precautions. You can check the calendar to see what is happening near you. Or you can organise your own event and have it added to the official campaign calendar.