Palestine: EU-funded MEDSt@rts beneficiaries learned new strategies to make their businesses more competitive
February 15, 2022
On 25, 28 and 29 January Palestinian entrepreneurs supported by Leaders International participated in a cycle of web seminars dedicated to Customer Relationship Management (CRM), which is the set of business processes and activities aimed at managing relationships with the customer portfolio in order to acquire, maintain and increase their value.
Promoted as part of the MEDSt@rts project, the 18 training hours aimed at giving young entrepreneurs the know-how needed to articulate their CRM strategies in building scalable and thriving businesses.
The main objective of ‘Med microfinance support system for start-ups'(MEDSt@rts) project is to design a common cross-border strategy in the beneficiary countries (Italy, Greece, Tunisia, Palestine, Lebanon) by providing access to credit for usually non-bankable people, developing an innovative model which can be easily replaced in different environments.