MEDUSA project is looking for a consultant to carry out a Study on Identification and Analysis of Sustainable Innovative Practices in Adventure Tourism (International Benchmarking Study).

The international benchmark is organised around 4 main themes (this list is non-exhaustive, and other relevant themes could be included):

• Effective sustainability planning
• Maximising social and economic benefits for the local community
• Enhancing cultural heritage and reducing negative impacts to the environment,
• Following recognised international standards for sustainability.

The Consultants’ service is expected to provide a comprehensive identification, analysis and comparison between sustainable innovative practices identified.
The approach followed is based firstly on the development/ description of the benchmarking methodology to be used in this study. The methodology developed should give a comprehensive and exhaustive analyse about the sustainable innovative practices across the world.
The consultant should give detailed information / data collected from different sources/ literature as well as other sources.
Based on the benchmarking outcomes, a list of recommendations/ conclusions should be provided.
In specific, the purpose is as follows:

1. To elaborate a literature review on existing studies and analysis of sustainable innovative tourism products, services and practices in the sector, identifying key variables of sustainability and good practice in the industry and providing detailed information about the four main themes mentioned above (and other themes deemed relevant);
2. To identify and analyse sustainable innovative tourism products, services and practices offered by tour operators, travel agencies and other tourism providers, including destinations, in the MED region and elsewhere, and especially within the adventure tourism segment, including detailed information about the management and operation of the services/ products, stakeholders involved, resources, as well as lessons learned, amongst other variables.