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TunisiaEgypt: Launch of national campaign promoting positive parenting with EU support
December 19, 2016
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The National Council for Childhood and Motherhood (NCCM) in Egypt launched this week the first of its kind multimedia campaign on positive parenting “Awladna” (meaning Our Children), in partnership with the United Nations Children’s Fund (UNICEF). The campaign is supported by the EU in the context of the joint programme titled ‘Expanding Access to Education and Protection for at Risk Children in Egypt”.
The multimedia campaign “Awladna” will run for one month, reaching out to millions of parents and caregivers, through TV and Radio Public Service Announcements (PSAs), SMS transmission, and social media posts engaging some celebrities under the slogan #Calm Not Harm, as well as printed press, outdoor advertising, and direct public interaction.
The campaign comes as part of a holistic approach to support the development of policies on protecting children from violence, and to raise public awareness on the issue of positive parenting especially targeting parents, caregivers and parents-to-be.
“The ‘Awladna’ campaign reflects the European Union’s commitment to the support of Egyptian children. The campaign comes within a broader programme under which the European Union has committed EUR 30 million in grants to support increased access to education and protection of at risk children. We are pleased to work closely with the National Council of Childhood and Motherhood and UNICEF to ensure that Egyptian children grow up in an environment that is conducive to their development and wellbeing”, said Reinhold Brender Chargé d’Affaires a.i. of the EU Delegation to Egypt.
Read more
EU Neighbourhood Info Centre webpage – Egypt
EU Delegation to Egypt – website and Facebook page
Countries covered:
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Egypt
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